Diamonds are a girls best friend: KinetIQue ethical diamonds
I am excited to be interviewing a new company who have just launched into the wedding market in Cornwall, KinetIQue offer diamond jewellery that is unrivalled in the UK with a clarity and colour that cannot be matched in quality or price.
Their IQ Diamond is a man-made hybrid diamond, and is treated with a special tracer for ethical reasons – otherwise itwould test positive for diamond. This ensures customers receive a high quality
ring with the perfect cut, clarity and colour whilst maintaining ethics – something that Jason and Elaine; owners of KinetIQue think is the ultimate importance. Meeting the couple who run
KinetIQue, I am struck by their enthusiasm, excitement and their vast amount of knowledge on the subject.
A dark & despicable past
Despite diamonds being used for money laundering, tax evasion and organised crime, Hollywood have marketed the stone successfully to appear rare and beautiful. Years of advertising by some of jewellery’s leading names and opinion formers, such as Marilyn Monroe – dripping in diamonds, have all remained with us it is some of the best marketing ever achieved. After all, diamonds are all but rare. Approximately 130,000,000 carats of diamonds are mined annually and it’s been reported that if all the diamond mines in the world were to cease operation today, one diamond company alone have stockpiled enough diamonds over the years, that they could maintain current world demand for the next 15-20 years.
DiCaprio’s Blood Diamond
So diamonds aren’t rare, and they aren’t particularly glamorous either. Remember Leo? A blood diamond is a diamond sold to finance war or terrorism and it is still very prevalent.
Even a certificate cannot guarantee the source of your diamond because it is so easy to get around the system: the entire industry is corrupt. I have grown up adoring the stars of the silver screen: Monroe, Hepburn, Elizabeth Taylor… to hear the truth is a little startling.
I am fascinated by what I am learning and love their IQ diamond they show me – it is so sparkly and beautiful and I am shocked that it is so stunning, I presumed it would look a little flat, like Cubic Zirconia. After all, it’s fake right? Surprisingly it’s not fake – it’s a hybrid: a stone containing real diamond and is as sparkly, as strong and as precious as a diamond – but its guilt free! Nobody
died to get this diamond, nobody priced it stupidly high and it is a perfect hearts and arrows cut, natural white with an IF clarity (internally flawless, by the way…you learn a lot in this job!).
Not only do KinetIQue offer engagement rings but also wedding rings, bracelets, necklaces and earrings – an entire selection! So, with a quality that is unrivalled and a price that is perfect (it’s not cheap but I like that, after all, I’m paying for something beautiful, pure and honest – just like love, I expect it to come at a cost as long as it’s reasonable) plus a sense of rarity and exclusivity
that only the IQ diamond can offer, I’m sold. Now to get the boyfriend to look at these…